Our Journey to Amazon Prime’s “Buy It Now”
[This is part three of three, which highlights our Buy It Now journey, leading up to the Prime Video's streaming release date of our show, TODAY, December 11, 2024. Yes, that's like right now, like today... so make sure you head over to Prime Video to watch the show, if you haven't already!]
We’re thrilled to share an incredible milestone in our StackTrax journey—our feature on Amazon Prime’s “Buy It Now”, hosted by the hilarious and charismatic JB Smoove! This opportunity allowed us to present StackTrax Fitness, our innovative home workout solution, to a live audience and a panel of esteemed judges.
Here’s part 3 of behind-the-scenes look at how this unforgettable experience unfolded...
StackTrax Fitness: Our Journey to Amazon Prime’s “Buy It Now”
We’re thrilled to share an incredible milestone in our StackTrax journey—our feature on Amazon Prime’s “Buy It Now”, hosted by the hilarious and charismatic JB Smoove! This opportunity allowed us to present StackTrax Fitness, our innovative home workout solution, to a live audience and a panel of esteemed judges. Here’s a behind-the-scenes look at how this unforgettable experience unfolded.
The Call That Almost Didn’t Happen, But That Changed Everything
It all started with a call that almost didn’t happen. Lindsey initially let the unknown number go to voicemail, skeptical of the casting agent’s pitch about appearing on a new Amazon Prime game show. But curiosity won out, and after calling back, the idea began to take root.
When Lindsey shared the news with me, we couldn’t help but ask, “What if this actually works?” That excitement quickly turned into action. The catch? We had just 72 hours to create a compelling pitch video showcasing StackTrax—our mission, product, and story.
3 Days To Seal The Deal: The 72-Hour Hustle
With little time to spare, we turned our daughter’s nursery into a makeshift studio, complete with pink walls and baby toys. For the next three days, we poured every ounce of energy into scripting, rehearsing, and recording. Sleep became a luxury as we refined every detail to capture what makes StackTrax special: its versatility, space-saving design, and ability to redefine home fitness.
We submitted our pitch video with only hours to spare, fueled by adrenaline and the hope that this would be our big break. (Looking back at the video, it was pretty “cringy”)
The Preparation & Extensive Background Checks
This part of the process was daunting. We had to fill out at least 50 pages of business and personal history. Luckily, we had most of it done from when we applied for Shark Tank. (Yes, we made it to the final round of Shark Tank and got cut right before filming..) After all of the paperwork was filled out (this all took place around November 2022), a few interviews with multiple layers of producers, our first challenge started…the “waiting game”
The Waiting Game
A few weeks passed, and as life returned to its usual pace, doubt began to creep in. Then months passed (it was February now), and we concluded that national TV was just not part of the plan. Then, the call came—the producers asked if we could fly out to California in 2 weeks. 2 weeks?!?! The excitement and nerves were unreal. Over the next two weeks we worked with producers to perfect our 90 second pitch that we would be presenting live on national television.
Lights, Camera, Action in Los Angeles
Leaving our baby girl at home for the first time was tough, but the opportunity ahead was too big to pass up. It was 6AM on the morning of filming when a Mercedes van with tinted windows pulled up. When we got in, we were instructed not to talk to anyone else in the vehicle (the other contestants) And off we were to Amazon Studios! We were escorted by “the crew” to a room where we were then read the rules of the show and they announced the celebrity panelist was Tony Hawk and the host was JB Smoove. We were blown away by the scale of the production- we felt like real movie stars. Hair and make up were done, and we even had to be escorted to the bathroom by a crew member. Cameras, lights, and crew buzzed around the massive set, creating an atmosphere of both excitement and nerves.
We were the first ones up! We had about 10 minutes to see our set up and practice our pitch. We then got shipped off to do interviews to talk about our story and to banter back and forth (they loved that about us!) Then someone came in and said…”you guys are on, come with me!”
The Big Moment: Pitching to The 100
When we walked on stage, we stood before The 100—a live audience of potential customers whose votes would decide if we advanced. As the sirens blared, signaling the start of our pitch, months of preparation culminated in those 90 seconds.
We shared how StackTrax solves the challenges of home fitness with its space-saving design and adaptability. The energy in the room was palpable, and we felt the audience connecting with our story.
Out of 100 voters, we secured 44 initial green lights, and after revealing our pricing, we finished with 22—enough to advance to the judges' panel!
Meeting the Judges
Standing before the powerhouse panel—Tony Hawk, Jenny Freshwater, and Jamie Siminoff—was surreal. Their feedback was insightful:
- Tony Hawk loved the sleek design and praised the product’s innovative concept.
- Jamie Siminoff recognized its market potential but questioned its price point (we’ll chalk that up to him being new to the fitness industry!).
- Jenny Freshwater appreciated the affordability and value StackTrax brings to consumers.
Building Connections and Celebrating
The experience didn’t end after the cameras stopped rolling. Shaking hands with Tony Hawk, discussing opportunities with Jenny, and hearing Jamie’s vision for StackTrax was both humbling and energizing.
Though we didn’t win the grand prize, the exposure and connections we gained were priceless. The feedback reaffirmed our belief that StackTrax is more than a product—it’s a solution that can help people move better and live healthier lives.
Reflections and Gratitude
Our time on “Buy It Now” was a whirlwind of emotions, from the nerve-wracking moments on stage to the joy of connecting with industry icons. We’re grateful to Amazon for this incredible opportunity and to everyone who has supported us along the way.
This is just the beginning. With renewed energy and inspiration, we’re more determined than ever to make fitness accessible, effective, and fun for all.
Experience StackTrax for Yourself
Curious about the product that wowed audiences and judges alike? Explore the StackTrax Fitness System and discover how it can revolutionize your home workouts.
Stay connected with us for behind-the-scenes stories, fitness tips, and exciting updates. Thank you for being part of the StackTrax journey—together, we’re transforming fitness, one Trax at a time!
