StackTrax Fitness: Our Journey to Amazon Prime’s “Buy It Now”

StackTrax Fitness: Our Journey to Amazon Prime’s “Buy It Now”

Our Journey to Amazon Prime’s “Buy It Now” 

[This second post of three will add onto yesterdays post and highlight the next part of our Buy It Now journey, leading up to the Prime Video's streaming release date of our show, Wednesday, December 11, 2024. Yes, that is tomorrow, so make sure to tune in and watch] 

We’re thrilled to share an incredible milestone in our StackTrax journey—our feature on Amazon Prime’s “Buy It Now”, hosted by the hilarious and charismatic JB Smoove! This opportunity allowed us to present StackTrax Fitness, our innovative home workout solution, to a live audience and a panel of esteemed judges.

Here’s part 2 of behind-the-scenes look at how this unforgettable experience unfolded... 

Lights, Camera, Action in Los Angeles

Leaving our baby girl at home for the first time was tough, but the opportunity ahead was too big to pass up. It was 6AM on the morning of filming when a Mercedes van with tinted windows pulled up. When we got in, we were instructed not to talk to anyone else in the vehicle (the other contestants) And off we were to Amazon Studios! We were escorted by “the crew” to a room where we were then read the rules of the show and they announced the celebrity panelist was Tony Hawk and the host was JB Smoove. We were blown away by the scale of the production- we felt like real movie stars. Hair and make up were done, and we even had to be escorted to the bathroom by a crew member. Cameras, lights, and crew buzzed around the massive set, creating an atmosphere of both excitement and nerves.

We were the first ones up! We had about 10 minutes to see our set up and practice our pitch. We then got shipped off to do interviews to talk about our story and to banter back and forth (they loved that about us!) Then someone came in and said…”you guys are on, come with me!”

The Big Moment: Pitching to The 100

When we walked on stage, we stood before The 100—a live audience of potential customers whose votes would decide if we advanced. As the sirens blared, signaling the start of our pitch, months of preparation culminated in those 90 seconds.

We shared how StackTrax solves the challenges of home fitness with its space-saving design and adaptability. The energy in the room was palpable, and we felt the audience connecting with our story.

Don't miss tomorrow's Amazon Prime's "Buy It Now" Game Show, featuring STACKTRAX... plus, make sure to catch the third blog of our Buy It Now journey tomorrow, when it drops. We will tell you the whole story, the audiences' response, and see if we make it to the Buy It Now store and win the $20,000 prize. See you then....

Back to blog